ABOUT ME

I'm an educator-turned-marketer: my roots in writing and rhetoric help me tailor content to resonate with real people.

 

With over 10 years of content marketing experience, I've worked on everything from K-pop to Medicare. No matter the channel or topic, every campaign starts with the teacher voice inside my head asking "Who's the audience? What do they care about?"

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A Finn raised in the US and currently living in Spain, I thrive working with international teams and content. I love organizations both large and small. I've been the sole marketing employee on my team, and I've also managed an org of over 40 full-time staff.

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In my free time, I volunteer on the board of directors for PrisonEd Foundation, a nonprofit that provides college-prep courses to students in Utah state prisons and jails.

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